
Sports Betting Parlays Are a Hit with Fans and the House
Flutter Entertainment, the parent company of FanDuel, introduced the sports betting parlay concept in the US in 2016. Originally based on “multis,” a popular parlay model in Australia, engineers got to work on what would be extremely difficult algorithms for US-based sports.
In football, for example, how a quarterback is throwing the ball directly affects the number of potentially good receptions a wide receiver can expect. The knock-on effects of player performances become extremely complicated, but machine learning and AI models can now analyze historical patterns and spit out reasonably reliable odds that are then coupled with on-the-ground research.